What is Southern Thread you ask?
“From the live music pouring from the 6th street clubs and taverns to the hints of roadside BBQ in the late night breeze. Southern Thread embodies the attitude and soul of the Austin experience and that experience is buried in the stitches and seams of every piece we make.”
Southern Thread is brought to you by the same makers of Cinch and Cruel Girl with a more fashion forward edge for both men and women. SoThread, as it is commonly referred to, gives you western flair with an urban appeal. The trendiness of Southern Thread is rooted in the feel of live music whether in Austin, Texas or your own back yard. It’s clothing you can wear anywhere anytime.